Bing SERP Tool: Track Your Rankings Beyond Google

About 'Bing SERP' Tool

This tool is help to check your website rank on Microsoft Bing from different-different keywords

Bing SERP Tool: Track Your Rankings Beyond Google

When we talk about SEO, most people think only about Google. But did you know that Bing controls over 6% of the global search market — and even more in certain regions like the U.S. and UK?

If you're ignoring Bing, you're leaving traffic on the table.

This is where a Bing SERP Tool comes in — helping you track how your website ranks in Bing's search engine results pages (SERPs).

In this article, we’ll cover:

What a Bing SERP Tool is
Why Bing SEO matters
How to use a Bing SERP tool
Best Bing SERP tracking tools
Tips to rank higher on Bing

Let’s dive in! 🏊‍♂️

✅ What is a Bing SERP Tool?

A Bing SERP Tool is an online utility that allows you to check your keyword rankings on Bing's search engine results.

Just like you would check your position on Google using a rank tracker, these tools help you:

Monitor Bing search rankings
Track keyword performance over time
Analyze competitors in Bing SERPs
Optimize content for better Bing visibility

📊 Why Track Bing SERPs?

While Bing may not have Google’s market share, it has some serious advantages:

Benefit	Why It Matters
Less competition	Easier to rank for the same keywords
High-value audience	Older, wealthier users — good for ecommerce
Cortana, Windows, and Edge integration	All use Bing by default
Powered by AI (ChatGPT in Bing)	Bing is growing and evolving
Still drives organic traffic	Especially in certain niches like finance, education, and health

If you’re ignoring Bing, your SEO strategy is incomplete.

🛠️ Top Bing SERP Tools (Free & Paid)

Let’s explore the best tools to track your Bing rankings like a pro:

🔹 1. SERPWatcher by Mangools

Website: https://mangools.com/serpwatcher

Supports Bing and Google
Beautiful, user-friendly dashboard
Daily updates and location-based tracking
Shows keyword position history and top gains/losses

Pros: Easy for beginners
Cons: Paid (free trial available)

🔹 2. SEMrush Position Tracking

Website: https://www.semrush.com

Supports tracking for Bing desktop & mobile
Tracks rankings by location and device
Monitor visibility, share of voice, and top changes
Excellent for competitor tracking

Pros: Powerful analytics
Cons: Premium pricing

🔹 3. SERP Robot (Free)

Website: https://serprobot.com

Simple tool for checking keyword rankings on Bing and Google
Instant results without sign-up
Clean interface and fast results

Best for: Beginners and quick checks

🔹 4. Rank Tracker by SEO PowerSuite

Website: https://www.link-assistant.com/rank-tracker/

Tracks rankings in over 300 search engines, including Bing
Daily or manual tracking
Detailed reports and graphs
Offers a free version with core features

Ideal for: Power users and desktop tracking

🔹 5. Bing Webmaster Tools (Official)

Website: https://www.bing.com/webmasters

Microsoft’s official SEO toolkit
See keyword impressions, clicks, CTR, and average position
Submit sitemaps and index pages
Analyze page SEO and backlinks

Tip: Use this for free insights directly from Bing.

🧪 How to Use a Bing SERP Tool (Step-by-Step)

Here’s how to start tracking your Bing rankings:

Choose a SERP tool (free or paid)
Enter your domain (e.g., blognerds.com)
Add your keywords (up to 10–500 depending on tool)
Select location and device (desktop/mobile)
View your rankings and track them over time
Repeat every few days to monitor SEO performance

📉 What to Do if You’re Not Ranking on Bing

Ranking on Bing differs slightly from Google. Here’s what to watch out for:

Factor	Importance on Bing
On-page SEO (title, H1, meta)	🔥 Very important
Exact match keywords	✅ Preferred
Backlinks	⚠️ Still matter but not as dominant
Page speed & UX	✅ Important
Mobile-friendliness	✅ Required
Domain age & authority	📈 Helpful
Social signals	👍 Has influence
Content freshness	⚠️ Slightly less important than Google

📈 Tips to Rank Higher on Bing SERPs

Now that you're tracking Bing rankings, here’s how to improve them:

✅ 1. Use Exact Match Keywords in Titles and URLs

Bing gives extra weight to exact-match keywords, so optimize your:

Page titles
Meta descriptions
H1 tags
URLs

✅ 2. Claim Your Site in Bing Webmaster Tools

This gives you direct access to:

Crawl stats
Keyword rankings
Indexing issues
Site scan reports

✅ 3. Submit a Bing XML Sitemap

This helps Bing find and index your content faster. You can do this via:

Rank Math or Yoast in WordPress
Blogger’s robots.txt settings
Bing Webmaster Tools directly

✅ 4. Leverage Schema Markup

Rich snippets help boost CTR. Use schema for:

Articles
Products
Breadcrumbs
Reviews
Events

✅ 5. Get Quality Backlinks

Even though Bing focuses more on on-page SEO, backlinks still matter. Earn them through:

Guest posts
Social shares
Press mentions
Niche directories

✅ 6. Improve Site Speed

Use tools like GTmetrix or PageSpeed Insights to:

Optimize images
Minify CSS/JS
Enable caching

✅ 7. Focus on User Engagement

Bing uses metrics like time on site, bounce rate, and click-through rate as ranking signals.

🔄 How Often Should You Check Your Bing Rankings?

Weekly: Good for casual bloggers
Daily: Recommended for agencies or ecommerce
Monthly reports: Useful for long-term trends

Combine this with Google Search Console for a 360-degree view of your SEO.

🧾 Bing SERP Tool Use Cases

Here’s how different users can benefit from Bing SERP tracking:

User Type	Use Case
Bloggers	Track keyword performance, discover Bing traffic
Agencies	Report to clients on Bing SEO success
Ecommerce sites	Target Bing Shopping and product searches
Affiliate marketers	Optimize for high CPC Bing keywords
News/Info sites	Capture visibility in Bing News/Discover